Deliverables
Social Media
Out-of-Home
In-app
Insight
A study showed that most people don’t think about using Spotify in the car because they’re stuck in the habit of listening to the radio. This may be the case for Standard Spotify users.
Strategy
A limited time offer by Spotify. Standard Spotify users will be able to earn Premium minutes by hooking up their bluetooth to their car. The more miles they drive, the more Premium minutes they will receive.
Out-of-Home
Poster campaign
Out-Of-Home
Bus advertising
Social media
Sponsored Instagram story ads
In-app
Starting playlist and opening message for campaign:
"Hey Standard Spotify users, here’s a playlist to get you started. Feel free to skip, choose, and/or add more songs. As long as you’ve gathered up the minutes to do so ;) Feel free to us on your daily commutes, tedious errands, road trips, and anything else that has you in the car. Enjoy!"