Deliverables
Playbills
Out-of-Home
Experiential
Social media
Insight
That 70s Show is an iconic 8-season television show loved by millions and deserves to have a larger stage presence.
Strategy
Bring the That 70s Show to broadway by taking over New York City
Playbills
Out-of-Home
The entire promotional campaign will include advertisements using 70s inspired patterns and imagery. Some of the assets incorporated will be a subway takeover and Times Square signage.
The Turnstyle Underground Market is a full city block featuring 39 unique eateries, shops and pop-ups all connected to Manhattan's 59th St. -Columbus Circle Station. That 70s Show – on Broadway will create a pop-up 1970s themed living room and will have photo-ops and chances to win tickets to the Broadway show.
Times Square ads will rotate character introductions for the cast of That’s 70s Show – on Broadway
Social Media
Instagram posts
Experiential
Your Parents’ Basement Posters
This is a promotional event that will set you back in time to the 1970s. The club will have multiple patterns and props set up around the venue with a wide variety of music from the 1970s playing throughout the night. The space will be cross between a nightclub and a lounge. Hosted by The Copacabana Times Square in New York City.
Your Parents’ Basement Aesthetics
(click through or scroll down)
