Deliverables

Playbills

Out-of-Home

Experiential

Social media

Insight

That 70s Show is an iconic 8-season television show loved by millions and deserves to have a larger stage presence.

Strategy

Bring the That 70s Show to broadway by taking over New York City

Playbills

Out-of-Home

The entire promotional campaign will include advertisements using 70s inspired patterns and imagery. Some of the assets incorporated will be a subway takeover and Times Square signage.

The Turnstyle Underground Market is a full city block featuring 39 unique eateries, shops and pop-ups all connected to Manhattan's 59th St. -Columbus Circle Station. That 70s Show – on Broadway will create a pop-up 1970s themed living room and will have photo-ops and chances to win tickets to the Broadway show.

Times Square ads will rotate character introductions for the cast of That’s 70s Show – on Broadway

Social Media

Instagram posts

Experiential

Your Parents’ Basement Posters

This is a promotional event that will set you back in time to the 1970s. The club will have multiple patterns and props set up around the venue with a wide variety of music from the 1970s playing throughout the night. The space will be cross between a nightclub and a lounge. Hosted by The Copacabana Times Square in New York City.

Your Parents’ Basement Aesthetics

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© 2020 by Gabrielle Saydee.